Google My Business
Map Pack Begins Here
Move GMB Rankings From This
To This! ...then make it SOLID GREEN
Strategically Increase Your Google My Business Rankings!
What Is A Google My Business Heat Map?
GMB Heat Maps show Geolocation rankings for Google My Business listings. This tool is a GAME CHANGER in understanding where you are actually ranking and what areas need more attention. What these maps show is that this particular GMB is ranking 1, 2, or 3 in a very limited area of the map. This is crucial because only GMBs in positions 1, 2, or 3 appear in the “Map Pack” when someone searches for the chosen keywords in the areas surrounding the GMB. The max ranking show is 20, so this GMB is ranking 20th or lower in all of the red area and 1, 2, or 3 in the green areas. The yellow and orange areas show the locations that need more attention and the locations ranking 4, 5, or 6 are where the most return on effort will come from in expanding the heat map ranking.
3 Things You Should Know About GMB Heat Maps
1. See Geolocation Rankings of GMBs
Do you manage Google My Business listings that your own or for SEO clients? If so, heatmaps are a freaking GAME CHANGER because you can see a visual image of what the rankings look like.
2. Understand Changes in GMB Rankings Over Time
Once you learn to run GMB Heat Maps, you will be able to identify areas that need more attention to get into the Google “Map Pack” and be able to track your ranking efforts over time.
3. Prospecting is “Lights Out!”
Ever had trouble explaining ranking to prospects? GMB Heat Maps turn prospecting into a “Lights Out” proposition because prospects can see exactly what you’re talking about in real time.
What is so appealing about heatmaps?
For a long time, local SEO heatmaps have been at the forefront of digital marketing. They are useful tools for determining how your users use and interact with your website. Here are some of the things to know about utilizing heatmaps in monitoring your online presence and optimizing local SEO to enhance your digital content strategy.